Unsurprisingly, many articles have been developed to inform the public about how writers and their clients can benefit from business writing. So, why all the fuss about business writing? This article discusses in detail what business writing is all about and why writers should pay attention to it.
The idea is to write conversationally, and what better way to do this than to personalize your writing? Make them feel you are right beside them having a conversation with them. The use of the personal pronoun, “You” can help you to achieve this. Implementing this in your writing closes the distance between you and your audience and makes them more inclined to read your content.