Businesses produce countless content weekly, but not all of them achieve the desired results. This is because business writers in the exercise of business writing, often compromise quality for quantity partly in a bid to meet up with the required number of pieces weekly, and partly because quantity and volume are mistaken for proficiency.
As with all other forms of writing, the most essential factor in business writing is quality. Quantity is just a question of mere preference, not quality. You call your work ‘quality work’ when it effectively communicates its objective to the reader. Below is a list of seven common mistakes you should not make in business writing:
Using Buzz Words and Management Speak
Using too much technical jargon in business content has become a turn-off for many readers. It is a mistake to conclude that the reader is already familiar with the terms and acronyms used in your content. When writing, remember that the audience includes laymen and experts; so, ensure that you explain all uncommon terms clearly but briefly.
Removing the Focus from the Reader
Do not be overly concerned about simply getting your content written and published. Always consider your reader when developing your content. Ensure that you add relevant information for the reader in your content, but do not bore them with unnecessary details. Filter out the irrelevant parts of your writing and focus on providing detailed information about the topic in focus.
Using Complex Sentences
The truth is that many readers do not give the content that they are reading 100% attention. They may be multitasking. Many people have a million and one things to do apart from reading what you have written; so, make it easy for them to understand your content by using simple sentences. This way, they will not have to read a sentence many times before they understand it.
Having Too Much Text
One of the things readers do when they pick up an article is to check the title and the volume. If your business writing is too long, chances are that you will have fewer readers. So, keep it short, simple and succinct. Too much text in the name of being explanatory will have your potential readers dropping your content out of boredom.
Explain all abbreviations. The misconception that explaining abbreviations in your writing is condescending and patronizing is false. Explaining abbreviations not only gives clarity but also helps your readers to enjoy your text.
Vagueness and Generalizations
Be careful when making claims in your business write-ups. Wherever you make a claim, specify whose claim it is. For instance, do not just write, “it is often said that…”, but state who or where to back up your statement. Give your writing credibility by backing them up with verifiable statistics and facts.
Next time you develop content, endeavour to look out for these errors and avoid them.