In content development, each form of writing has its peculiarities. While Business writing may seem restrictive to some, when infused with the right features, they deliver just as expected. Below are the ten Cs that you should consider when developing any business-related content:

  • Conciseness: Business writing by its very nature emphasizes brevity, yet is very detailed. The best way to prove to your readers that you value their time is to write concisely. So, cut out redundant words and fluff and get to the meat of the matter.
  • Completeness: After reading a good business document, the reader should not be left wanting more information. The document should be comprehensive, satisfying the reader’s curiosity. To achieve completeness, ensure your writing answers the why, when, where, how, what, and who questions.
  • Conversational: Although most forms of formal writing do not necessarily have to be serious in their tone, you must ensure that it is conversational. This is even more important in sales and marketing documents. These need to be written as if the writer is having a face-to-face chat with the reader.
  • Clarity: Your piece should be clear and free of ambiguity. It should not leave your readers trying to figure out what exactly you mean.
  • Correctness: Sometimes, you have just one shot at convincing your reader, so make the most of it and ensure that all you have written is correct and accurate. This includes names, products, addresses, and even spellings.
  • Credibility: In business writing, facts trump hypotheses. Always ensure that the details in your content are not based on likely claims, but that they have actually been proven to be true.
  • Concreteness: A concrete business document makes use of straight-to-the-point and not vague words.
  • Considerateness: When you are brief and straight to the point, you show consideration to your readers. You should give them the most important information early in the piece and then present it in a way that is easy for them to read. Here, you may need to pay special attention to font size and style. Another thing you can pay attention to is the use of pictorial illustrations to make it easy for them to understand what they are reading.
  • Coherence: You cannot afford to have content scattered all over the place especially if it is voluminous. Each idea, message, concept, and information must be logically arranged in a manner that reflects the thought you put into writing.
  • Courteousness: Always be courteous. Respect for your audience should be evident in your writing. Try to leverage the advantages of a positive tone. Avoid the use of negative words targeted at your readers -words like; ‘you made a mistake.

Next time you are about to write a business document, remember that your writing should reflect these 10 important Cs. If you want to find a business writer for your business documents, please send an email to [email protected] and we’ll be glad to be of service to you.

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